Digital Society

| July 4, 2012
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digital societyGreat youtube video about the emerging online digital society by Deutsche Bank, illustrating the paradigm shift in corporate planning.

Digital structural change. The increasing use of modern network technologies
is changing people‘s daily social and economic lives. Today, anyone and everyone
can engage interactively in digital spaces. This is giving rise to both new forms of
participation and new patterns of value creation, accompanied by a shift in power
towards citizen and consumer sovereignty. Digital structural change is
encouraging the following open source movements in particular:
(Corporate) Social Media. Social networking platforms are penetrating all
spheres of life. At the corporate level this is redistributing control over
communications towards the internet community. Whilst businesses and
organisations can benefit from the powerful ?recommendation web‘, they are also
losing some of their control over customers and their communication sovereignty.
This is making corporate communications more authentic and informal.
Open Innovation. Interactive value creation can make companies more
innovative by integrating external specialists‘ and communities‘ knowledge and
creativity into internal processes. The more external ideas that are incorporated,
the greater are the potential combinations to create something new. But open
innovation also involves risks because classic value creation patterns have to be
broken up and modernised with new strategies and, most importantly, with new
interaction competencies.
Open Government. Political institutions and government agencies are likewise
opening up to increased civic engagement. The public data made available can
give rise to new applications and business models. Where interaction takes place
and government receives external feedback, new collaborative and participatory
models are able to evolve between government and citizens. Democracy enjoys
greater transparency and becomes more active as a result.
Open Access. User-friendly internet technology has fundamentally improved the
dissemination of scientific information. An active open access policy can spread
knowledge more efficiently and economically, enhancing the economy‘s innovation
Open/Free Culture. People are also reaping the rewards of the digital age in the
creative sphere. More know-how is offered in virtual forums, people are
encouraged to participate and interaction is actively sought with peers. By making
the various projects, construction plans, compositions or blueprints accessible and
adaptable it is hoped to introduce positive spillover effects into the innovation


Download the document or read more here about the digital society.

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